NAI To Shut Down Opt-Out Tools The Network Advertising Initiative (NAI) recently made a significant announcement that has sparked discussions within the digital marketing and e-commerce industries. In an email…
targeted advertising
Meta’s Strategic Move: AI-Powered Advertising in the Spotlight Meta’s recent revelations during its company earnings call have unveiled a strategic shift in its AI initiatives towards the realm of targeted…
US antitrust trial sees Google defend Chrome and data control
US Antitrust Trial: Google CEO Sundar Pichai to Testify in Defense of Chrome and Data Control The tech giant Google is once again in the spotlight as CEO Sundar Pichai…
LinkedIn expands BrandLink, offers video ads with top creators
LinkedIn Expands BrandLink, Offers Video Ads with Top Creators LinkedIn is making waves in the digital marketing world with its latest expansion of BrandLink, a platform that offers advertisers access…
Mastercard Builds AI Agents, Lets Consumers Use Tokens To Shop
Mastercard Teams Up with Microsoft to Empower AI Agents for Shopping and Payments Mastercard, a global leader in payment technology, is making waves in the digital realm by collaborating with…
How scammers use Facebook ads and fake sites for investment fraud
How Scammers Utilize Facebook Ads and Bogus Websites for Investment Fraud Scammers are increasingly turning to Facebook ads and fake websites to lure unsuspecting victims into investment fraud schemes. The…
Hearst TV Prevails in Video Privacy Lawsuit: What This Means for Digital Marketing In a recent legal victory for Hearst TV, a federal judge dismissed a lawsuit alleging that the…
Alphabet Revenue Up 12% To $90B In Q1, Driven By Google Search, YouTube Ads
Alphabet Revenue Surges 12% to $90 Billion in Q1: A Testament to Google Search and YouTube Ads Dominance Despite antitrust monopoly challenges, Alphabet reported revenue for Q1 2025 rose 12%…
Meta under scrutiny in France over digital Ad practices
Meta Under Scrutiny in France Over Digital Ad Practices Meta, the parent company of social media giant Facebook, is currently under intense scrutiny in France over its digital advertising practices.…
Threads Ads Expand to All Meta Advertisers After initial testing, access to Threads ads is now widely available. Meta advertisers are now able to utilize this powerful advertising tool to…