DoorDash Acquires Ad Tech Platform: Enhancing Off-Site Advertising Capabilities In a strategic move to bolster its advertising capabilities, DoorDash has recently acquired the ad tech platform, Symbiosis. This acquisition is…
Dentsu Integrates Eye-Tracking Data for Media Planning Dentsu, a leading marketing and advertising agency, has taken a significant leap forward in the realm of media planning by integrating in-store eye-tracking…
Digital MarketingMobile MarketingSports Marketing
Confessions from a CRM Marketer: Olympics, SMS, and Always Testing
Confessions from a CRM Marketer: Olympics, SMS, and Always Testing Corrina Cohen, the Manager of CRM & Technical Marketing Operations at NBCUniversal, is a force to be reckoned with in…
AI in RetailDigital MarketingE-commerce Technology
Baidu launches new AI models to compete in global race
Baidu Introduces ERNIE X1 to Compete in Global AI Race Baidu, one of the tech giants in China, has recently made a significant move in the global artificial intelligence (AI)…
Advertising TechnologyDigital Advertising
Microsoft Lets Ad Industry Know Quantum Isn't Just A Google Thing
Microsoft Lets Ad Industry Know Quantum Isn’t Just A Google Thing The landscape of digital marketing is constantly evolving, with new technologies shaping the way businesses interact with consumers. As…
Meta Announces Initial Test of Ads on Threads Meta, the parent company of social media giants Facebook and Instagram, has recently revealed its plans to introduce ads on Threads, its…
Unlocking the Power of Email Marketing: How a New Rule Could Drive £290m in Donations to Charities In a groundbreaking move, the UK Government has approved an amendment to email…