Project Peacock Made Discover's Campaign Fly
Project Peacock Made Discover’s Campaign Fly Discover, known predominantly as a credit card company, has taken a bold step forward by launching a mass-media campaign for a product beyond the realms of credit cards. This strategic move signifies a shift…
MGM Resorts – This Is What Performance Looks Like In 2025
MGM Resorts Explores Innovative Search Strategies on Pinterest and TikTok In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. MGM Resorts, a leader in the hospitality and entertainment industry, is setting the bar…
Google's Fix For Search Monopoly: Choice, Performance Driven By Curiosity
Google’s Fix For Search Monopoly: Choice, Performance Driven By Curiosity In the realm of search engines, Google has long been synonymous with efficiency, accuracy, and reliability. Its dominance in the search market is undeniable, with a staggering 92.47% share as…
An OpenAI Audio Ad For Publishers And Retailers Created From 1-800-ChatGPT
Maximizing Revenue Opportunities: OpenAI’s 1-800-ChatGPT Audio Ad Revolution In the fast-paced world of digital marketing, driving traffic has always been one of the key benefits of search. Businesses are constantly seeking innovative ways to capture the attention of potential customers…
Startup Shakes Up Data Black Box In AI Overviews, Perplexity, ChatGPT
Revolutionizing AI-Generated Search: Unveiling the Data Black Box In the realm of digital marketing, the reliance on Artificial Intelligence (AI) has become ubiquitous, with its applications ranging from personalized advertising to content curation. However, as agencies, publishers, and brands have…
Gemini Filters Could Put A Wrinkle In Advertising, Earned Media
Gemini Filters Could Put A Wrinkle In Advertising, Earned Media In the fast-paced world of digital marketing, staying ahead of the curve is crucial for brands looking to reach their target audiences effectively. With platforms like Google constantly evolving to…
AI And Voice Queries Challenging Search Traffic
The Impact of AI and Voice Queries on Search Traffic Monitoring In the ever-changing landscape of digital marketing, the rise of artificial intelligence (AI) and voice search technology has presented both challenges and opportunities for advertisers. One such challenge is…
Google: AI Kills SEO On Path To Artificial Superintelligence
Google: AI Kills SEO On Path To Artificial Superintelligence In the ever-changing landscape of digital marketing, one thing has remained constant – the importance of search engine optimization (SEO) in ensuring online visibility. However, a recent prediction has sent shockwaves…
Advertisers Have A Lot Of Explaining To Do In 2025
The Role of Online Transactions in Holding Advertisers Accountable in 2025 As we fast approach the year 2025, the landscape of digital marketing is undergoing significant changes. With the rise of ecommerce, online transactions have become a cornerstone of the…
Pivoting To Performance KPI Management Draws On Data
Pivoting To Performance KPI Management Draws On Data In the realm of digital marketing and e-commerce, the ability to adapt and evolve is crucial for success. One such example of this is a Seoul-based company that made a strategic pivot…
