“If you’re not thinking segments, you’re not thinking” – Anthony Ulwick
“If you’re not thinking segments, you’re not thinking” – Anthony Ulwick Segmentation in marketing has been a fundamental concept that has evolved over time, shaping how businesses understand and target their audiences. Anthony Ulwick, a prominent figure in innovation and…
Most consumers see no impact from AI personalisation in retail
AI Personalisation in Retail: Is It Falling Short of Consumer Expectations? With the rapid integration of AI technology in the retail sector, one would expect that consumers are reaping the benefits of personalized shopping experiences. However, recent research conducted by…
AI use among marketers and what the best are doing differently
AI Use Among Marketers: What Sets the Best Apart Today’s marketers are under increasing pressure to deliver instant results while also nurturing long-term customer relationships. This complex balancing act necessitates more than just the right tools; it calls for innovation…
Almost half of UK consumers have experience of mobile fraud, malware or cyber attacks
Almost half of UK consumers have experience of mobile fraud, malware or cyber attacks Mobile technology has undoubtedly revolutionized the way we live, work, and interact with the world around us. From staying connected with loved ones to managing finances…
BetterUp and Workday expand partnership for employee coaching
BetterUp and Workday: Revolutionizing Employee Coaching Through Enhanced Partnership BetterUp, a prominent player in the virtual coaching technology sector, has recently unveiled an extended collaboration with Workday, a leading ERP platform provider. This strategic partnership aims to empower organizations by…
TikTok takes legal fight to US Supreme Court over ban threat
TikTok’s Battle Reaches US Supreme Court: What This Legal Showdown Means for the App and Its Users In a dramatic turn of events, the US Supreme Court has decided to take on TikTok’s final legal challenge regarding the impending ban…
Clevertouch launches research division with Innovate UK support
Clevertouch Insight: Revolutionizing Martech Performance with Innovate UK Backing In a world where marketing technology is constantly evolving, Clevertouch Consulting has taken a bold step to revolutionize how marketing leaders approach martech performance. With the launch of Clevertouch Insight, a…
What The Traitors can teach us about brand trust
What The Traitors Can Teach Us About Brand Trust As the next season of The Traitors approaches, it’s a perfect moment to reflect on the drama of last season. If you’re late to the party, contestants arrive at a castle…
Turkish unicorn Insider lands $500M in Series E funding round
Turkish Unicorn Insider Secures $500M in Series E Funding Round Marketing technology platform Insider has made waves in the investment world by raising an impressive $500 million in its Series E funding round. General Atlantic took the lead in this…
Meta drops fact-checking for Facebook and Instagram
Meta’s Shift from Fact-Checkers to ‘Community Notes’ on Facebook and Instagram: A Game Changer in Content Moderation Meta, formerly known as Facebook, is stirring the digital marketing realm once again by bidding adieu to independent fact-checkers on its platforms, Facebook…
