AI And Voice Queries Challenging Search Traffic
The Impact of AI and Voice Queries on Search Traffic Monitoring In the ever-changing landscape of digital marketing, the rise of artificial intelligence (AI) and voice search technology has presented both challenges and opportunities for advertisers. One such challenge is…
Google: AI Kills SEO On Path To Artificial Superintelligence
Google: AI Kills SEO On Path To Artificial Superintelligence In the ever-changing landscape of digital marketing, one thing has remained constant – the importance of search engine optimization (SEO) in ensuring online visibility. However, a recent prediction has sent shockwaves…
Advertisers Have A Lot Of Explaining To Do In 2025
The Role of Online Transactions in Holding Advertisers Accountable in 2025 As we fast approach the year 2025, the landscape of digital marketing is undergoing significant changes. With the rise of ecommerce, online transactions have become a cornerstone of the…
Pivoting To Performance KPI Management Draws On Data
Pivoting To Performance KPI Management Draws On Data In the realm of digital marketing and e-commerce, the ability to adapt and evolve is crucial for success. One such example of this is a Seoul-based company that made a strategic pivot…
Remaking Intel With AI Inside Campaign
Remaking Intel With AI Inside Campaign During the recent CES Intel keynote, Co-Chief Executive Michelle Johnston Holthaus emphasized the necessity for Intel to shift its focus towards creating world-class products. This strategic direction comes as a part of Intel’s initiative…
How Audio Investments Increase Branded Search Volume
Maximizing Branded Search Volume: The Impact of Audio Investments on Consumer Engagement In the realm of digital marketing, the quest to drive consumer actions and enhance brand visibility is a perpetual challenge. With the ever-expanding landscape of podcasting, streaming services,…
Meta Granted Exempt Content-Moderation Status To Top Advertisers
Meta Granted Exempt Content-Moderation Status To Top Advertisers Meta, formerly known as Facebook, has recently come under fire as documents have been revealed, shedding light on a two-tiered content-moderation system. This system seemingly prioritizes the protection of Meta’s biggest ad-revenue…
GAI: What Makes Content Creators Embrace It?
The Impact of GAI on Content Creators: Exploring the Positive and Negative Perspectives As the digital landscape continues to evolve, content creators are constantly seeking innovative ways to engage with their audiences and drive results. One technology that has been…
How Freedom Furniture Used AI To Increase Time On Site, AOV
How Freedom Furniture Leveraged AI to Boost Time on Site and Average Order Value In a world where technology is advancing at an unprecedented pace, businesses are constantly seeking innovative ways to enhance their online presence and drive revenue. One…
CMOs' Cold Shoulder For Email: Other Channels Provide More Value
CMOs’ Cold Shoulder For Email: Other Channels Provide More Value Chief Marketing Officers (CMOs) are constantly on the lookout for the most effective channels to reach their target audience and drive engagement. In recent years, email marketing has taken a…
