Agentic Commerce And 'Futurecasting' Big Bets In 2025
Agentic Commerce And ‘Futurecasting’ Big Bets In 2025 With 2025 on the horizon, marketers are gearing up to stay ahead of the curve and capitalize on emerging trends in the digital landscape. The pursuit of the next groundbreaking innovation is…
Don't Fall For Seemingly 'Sexy, High And Sweet' ROAS
Why You Shouldn’t Be Seduced by High ROAS Figures in Paid Search Campaigns In the realm of digital marketing, Return on Advertising Spend (ROAS) is a metric that holds a significant allure for many marketers. It provides a clear indicator…
Microsoft Trained Small Language Models To Process, Better Understand Search Queries
Microsoft Trained Small Language Models To Process, Better Understand Search Queries Microsoft has been making significant strides in enhancing its search engine, Bing, by incorporating new large and small language models. These advancements have not only improved the overall search…
An OpenAI Audio Ad For Publishers And Retailers Created From 1-800-ChatGPT
Maximizing Revenue Opportunities: OpenAI’s 1-800-ChatGPT Audio Ad Revolution In the fast-paced world of digital marketing, driving traffic has always been one of the key benefits of search. Businesses are constantly seeking innovative ways to capture the attention of potential customers…
GAI: What Makes Content Creators Embrace It?
The Impact of GAI on Content Creators: Exploring the Positive and Negative Perspectives As the digital landscape continues to evolve, content creators are constantly seeking innovative ways to engage with their audiences and drive results. One technology that has been…
Driving Metrics: Hearst UK's Email Battle Plan
Driving Metrics: Hearst UK’s Email Battle Plan Hearst UK recently launched a campaign that has proven to be a game-changer in the realm of email marketing. By fueling the creation of 11 new newsletter products, Hearst UK has showcased the…
Return Pileup: Retailers Have Seen A Double-Digit Hike To Date
Retailers Facing Double-Digit Increase in Returns: How Keep Returns is Shaping the Future In the ever-evolving landscape of retail, one of the biggest challenges faced by online stores is the issue of returns. With the convenience of online shopping comes…
Email's Happening, Now With 4.48B Users Across The Globe
Email’s Skyrocketing Growth: A Game-Changer for E-Commerce In the realm of digital marketing, one tool has stood the test of time and continues to reign supreme – email marketing. With 4.48 billion users across the globe and a projected growth…
B2B Oracle: AI Will Dominate In 2025
B2B Oracle: AI Will Dominate In 2025 In the realm of B2B marketing, the landscape is constantly shifting, with new technologies and strategies emerging at a rapid pace. One such technological advancement that is set to revolutionize the way B2B…
'You Don't Own Me': Contrave Tells Off Food In Its First TV Spot
“You Don’t Own Me”: Contrave Tells Off Food In Its First TV Spot In a groundbreaking move, Contrave, the weight loss pill, has taken a bold step in its marketing strategy by featuring new lyrics to Lesley Gore’s classic feminist…
