Snapchat Takes On-Target, User-Centric Approach To Generative AI, Expands Premium Offerings
Snapchat’s Strategic Move: Using Generative AI to Expand Premium Offerings Snapchat, a frontrunner in the social media realm, has once again showcased its prowess in effectively engaging and building trust with its largest user base – teenagers. The platform’s latest…
Twitter's New Visibility Labels Preach 'Transparency,' But Don't Quell Brand-Safety Fears
Twitter’s New Visibility Labels Preach ‘Transparency,’ But Don’t Quell Brand-Safety Fears Twitter, one of the social media giants, has recently introduced visibility labels as part of its ongoing efforts to promote transparency on the platform. While this move is aimed…
Why 'My AI' Is Making Snap Users Angry
The Frustration Behind Snap Users’ Anger Towards ‘My AI’ Snapchat users have recently found themselves facing a new source of frustration within the app – ‘My AI’. This feature has sparked anger among many users due to its inability to…
Will Twitter's Ad Rev Share Program Amplify Harmful Tweets?
Will Twitter’s Ad Rev Share Program Amplify Harmful Tweets? Twitter, a social media platform known for its fast-paced nature and concise messaging, has recently announced its new Ad Revenue Share Program. This program allows users to earn a percentage of…
Is TikTok Overtaking Musk's 'Everything' App Dreams?
Is TikTok Overtaking Musk’s ‘Everything’ App Dreams? When we think of Elon Musk, we think of innovation, disruption, and ambition. The man who brought us electric cars, private space travel, and futuristic transportation concepts now has his sights set on…
Search: Facebook Moves From Friends To Community
Search: Facebook Moves From Friends To Community In the realm of social media, Facebook has long been synonymous with connecting friends and family, bridging gaps across the digital landscape. However, as the digital world continues to evolve, so too does…
Marketing Trend: Consumers Prefer Relatability via @sejournal, @martinibuster
The Rise of Relatability in Marketing: Why Consumers Prefer Authenticity Over Perfection In the ever-changing landscape of digital marketing, one trend seems to be taking center stage – the preference for relatability over perfection. A recent marketing report has shed…
Keys To A Successful Webinar That Drives Leads For Brands
Mastering the Art of Webinars: Key Strategies to Generate Quality Leads In the realm of digital marketing, webinars have become a powerful tool for brands to connect with their audience, showcase expertise, and ultimately drive leads. However, hosting a successful…
Email Marketing: An In-Depth Guide via @sejournal, @BennyJamminS
Email Marketing: An In-Depth Guide In the realm of digital marketing, email marketing remains a powerhouse tool for businesses to connect with their audience effectively. With the ability to reach, engage, and convert target customers, email campaigns have proven to…
Clevertouch launches research division with Innovate UK support
Clevertouch Insight: Revolutionizing Martech Performance with Innovate UK Backing In a world where marketing technology is constantly evolving, Clevertouch Consulting has taken a bold step to revolutionize how marketing leaders approach martech performance. With the launch of Clevertouch Insight, a…
