Enhancing Marketing Mix Modeling Performance: Insights from McAfee’s CMO In the ever-evolving landscape of digital marketing, the quest to effectively measure and optimize marketing strategies is a top priority for…
Data Analytics
Matillion appoints ex-Google leader to boost AI data platform
Matillion Appoints Ex-Google Leader to Boost AI Data Platform Matillion, a prominent player in the data transformation market, has recently made a strategic move by appointing Frank Weigel, an experienced…
Pigment , Google Cloud partner to boost AI business planning
Pigment Partners with Google Cloud to Enhance AI-Driven Business Planning Pigment, a leading provider of AI-powered solutions, has recently announced a strategic partnership with Google Cloud. This collaboration aims to…
German ecommerce to grow 4% in 2025
German Ecommerce Set to Grow by 4% in 2025 The German Retail Association (HDE) has recently revised its forecast for the ecommerce sector in Germany, projecting a significant four percent…
Progressive Grocer’s 92nd Annual Report: Anchored Amid Waves
Progressive Grocer’s 92nd Annual Report: Anchored Amid Waves Progressive Grocer, a leading voice in the grocery retail industry, has recently released its 92nd Annual Report, offering valuable insights into the…
Data On The Edge: MessageGears And Databricks Team Up
Data On The Edge: MessageGears And Databricks Team Up In the realm of enterprise marketing, the ability to harness data effectively can be the key differentiator between success and stagnation.…
Digital resilience as a practical blueprint for SMEs in Malaysia
Digital Resilience: A Practical Blueprint for SMEs in Malaysia In Malaysia, small and medium-sized enterprises (SMEs) play a crucial role in the economy, generating nearly 40% of the country’s GDP…
Alteryx unveils unified AI suite to streamline data analytics
Alteryx One: Revolutionizing Data Analytics with AI-Driven Suite Alteryx, a prominent player in the data analytics industry, has recently made waves with the launch of Alteryx One. This cutting-edge product…
Alteryx unveils unified AI suite to streamline data analytics
Alteryx One: Revolutionizing Data Analytics with Unified AI Suite Alteryx, a prominent player in the data analytics realm, has recently made waves in the industry with the launch of Alteryx…
Decentralized Search Engine Gives Advertisers An Abundance Of Data
Decentralized Search Engine Gives Advertisers An Abundance Of Data In the ever-evolving landscape of digital marketing, data is king. Advertisers are constantly seeking more insights, more metrics, and more ways…