AI Driving Growth In Invalid Online Traffic, Email Spam
AI Driving Growth In Invalid Online Traffic, Email Spam As the digital landscape continues to evolve, so do the tactics employed by malicious actors to generate invalid online traffic and email spam. According to DoubleVerify’s data, a staggering 16% of…
Why Is Twitter Doubling Down On Political Posts?
Why Is Twitter Doubling Down On Political Posts? In the fast-paced realm of social media, Twitter has always been a platform that thrives on real-time information and trending topics. This has inevitably led to a significant amount of political content…
Social Revenue Underreported By 245%, Report Finds
Social Revenue Underreported By 245%, Report Finds In the realm of digital marketing, understanding the true impact of social media on revenue generation has always been a challenge. While social media platforms have become integral to brand building and customer…
Generative-AI Rat Race — Or The End of The World?
The Rise of Generative AI: A Game-Changer for Meta and Beyond Meta, formerly known as Facebook, is once again making waves in the tech world with its latest endeavor: a new product group dedicated to developing “creative and expressive” generative…
What's The Deal With Virtual Influencers?
The Rise of Virtual Influencers: A Look into Their Impact on Consumer Behavior Virtual influencers have taken the digital world by storm, blurring the lines between reality and the virtual realm. These computer-generated personas, with their flawless appearance and curated…
The Gap Between Meta's Metaverse And AI Ambitions
The Gap Between Meta’s Metaverse And AI Ambitions Meta, formerly known as Facebook, has been making headlines with its ambitious plans for the metaverse. However, the recent news that Mark Zuckerberg is now focusing on leading the generative-AI boom sheds…
Musk And Twitter's Open-Sourced 'Algorithm'
Unlocking the Power of Musk and Twitter’s Open-Sourced ‘Algorithm’ Elon Musk, the enigmatic tech billionaire, is known for pushing the boundaries of innovation across various industries. Recently, Musk made headlines with his announcement that Twitter’s algorithm could potentially be open-sourced….
How Will A TikTok Ban Affect College Athlete Influencers?
The Impact of a TikTok Ban on College Athlete Influencers As the discussion around potentially banning TikTok continues to escalate, many are left wondering about the consequences this could have on various industries, including the realm of college athlete influencers….
Hypocritical? Biden Leverages Social Influencers While Supporting Potential TikTok Ban
Hypocritical? Biden Leverages Social Influencers While Supporting Potential TikTok Ban In the realm of politics, actions often speak louder than words. This sentiment rings especially true when it comes to the recent controversy surrounding President Biden’s stance on TikTok. On…
Twitter's New Visibility Labels Preach 'Transparency,' But Don't Quell Brand-Safety Fears
Twitter’s New Visibility Labels Preach ‘Transparency,’ But Don’t Quell Brand-Safety Fears Twitter, one of the social media giants, has recently introduced visibility labels as part of its ongoing efforts to promote transparency on the platform. While this move is aimed…
