AI Revolutionizes Language Targeting in Google Ads: What Marketers Need to Know Google Ads has long been a staple for digital marketers looking to reach their target audience effectively. However,…
Ad Targeting
Meta’s Consolidating More of its Detailed Ad Targeting Options
Meta’s Push Towards AI Targeting Tools in Advertisements Meta, formerly known as Facebook, is making significant strides in consolidating its detailed ad targeting options, aiming to steer advertisers towards relying…
Kleinanzeigen launches retail media network powered by Kevel
Kleinanzeigen Revolutionizes Ad Targeting with Retail Media Network Powered by Kevel Kleinanzeigen, a prominent online marketplace, has recently introduced a cutting-edge retail media network by leveraging Kevel’s API platform. This…
Pinterest Partners with Instacart to Help Maximize Ad Targeting for Retailers
Pinterest Partners with Instacart to Help Maximize Ad Targeting for Retailers Pinterest, the popular visual discovery engine, has recently announced a strategic partnership with Instacart, the leading online grocery platform,…
Taboola Unveils Predictive Audiences: The Next Level of Ad Targeting Taboola, a leading content discovery platform, has recently introduced a game-changer in the world of digital advertising – Predictive Audiences.…
Taboola launches Predictive Audiences to boost ad targeting
Taboola Unveils Predictive Audiences to Boost Ad Targeting Taboola, a leading discovery platform, has recently announced the launch of Predictive Audiences, an innovative AI-powered tool designed to revolutionize ad targeting…
Moloco & Xiaomi join forces to boost global ad targeting
Moloco & Xiaomi Join Forces to Boost Global Ad Targeting In the fast-paced world of digital marketing, precision is key. The ability to reach the right audience, at the right…
Google launches Gemini Live and Pro/Ultra AI tiers at I/O 2025
Google’s New Gemini Live and Pro/Ultra AI Tiers: A Game Changer for Digital Marketing Google has been making waves in the digital marketing world with its recent announcement at I/O…
Court Won't Revive Suit Against X Over Ad-Targeting Gaffe
Court Won’t Revive Suit Against X Over Ad-Targeting Gaffe A recent decision by a federal appeals court has brought attention to the delicate balance between data collection for security purposes…
Perplexity to track users online for personalised ads
Mastering the Art of Tracking Users Online for Personalized Ads In the realm of digital marketing, the ability to track users online for personalized ads has become a cornerstone of…