Google’s New Gemini Live and Pro/Ultra AI Tiers: A Game Changer for Digital Marketing Google has been making waves in the digital marketing world with its recent announcement at I/O…
Consumer ProtectionData PrivacyDigital Marketing
Court Won't Revive Suit Against X Over Ad-Targeting Gaffe
Court Won’t Revive Suit Against X Over Ad-Targeting Gaffe A recent decision by a federal appeals court has brought attention to the delicate balance between data collection for security purposes…
Advertising and Marketing RetailB2B E-commerce SolutionsDigital Marketing
Perplexity to track users online for personalised ads
Mastering the Art of Tracking Users Online for Personalized Ads In the realm of digital marketing, the ability to track users online for personalized ads has become a cornerstone of…
Artificial IntelligenceDigital Advertising
Meta Highlights Improving Performance of its AI-Powered Ad Campaigns
Meta Highlights Improving Performance of its AI-Powered Ad Campaigns Meta, formerly known as Facebook, has been making significant strides in enhancing the performance of its AI-powered ad campaigns. Recent statistics…
App Space Is Having A Probabilistic ‘Moment’ In the ever-changing landscape of digital marketing, companies are constantly seeking innovative solutions to navigate the challenges posed by evolving privacy regulations. With…
LinkedIn Expands AI-Powered Ad Targeting Tools LinkedIn, the professional networking platform, has recently rolled out an enhanced feature called ‘Predictive Audiences,’ aiming to revolutionize ad targeting for businesses. This new…
Artificial Intelligence in MarketingB2B E-commerce SolutionsDigital Marketing
73% Of Marketers Use Generative AI, Consumer Acceptance Up via @sejournal, @MattGSouthern
Leveraging Generative AI in Marketing: Understanding Consumer Acceptance In the ever-evolving landscape of digital marketing, the utilization of advanced technologies has become paramount for brands looking to stay ahead of…
Digital MarketingE-commerce CRORetail Technology
Meijer Adds New Online Retail Media Offerings for Advertisers
Meijer Introduces Innovative Online Retail Media Options for Advertisers In a bid to enhance its digital advertising capabilities, Meijer, the renowned retailer, has unveiled new online retail media offerings for…
Advertising IndustryE-commerce CROSocial Media & Technology
Pinterest Highlights its Improving Ad Options
Pinterest Highlights its Improving Ad Options Pinterest has launched a new pitch to advertisers. The social media platform, known for its visual inspiration and idea-sharing features, has been making strides…
Advertising IndustryDigital Marketing
LinkedIn Highlights its Advancing Ad Targeting Tools in New Campaign
Unlocking the Power of LinkedIn’s Advanced Ad Targeting Tools LinkedIn has recently launched a campaign that sheds light on a common pitfall in the world of digital marketing: improper ad…