TikTok Challenges Removal Order: What It Means for Canadian Brands
In December 2024, TikTok took a significant step by announcing a removal order for its popular challenge feature within Canada. This decision emerged amidst a backdrop of growing concerns regarding content safety and the impact of viral challenges on user…
You Know Who Posts on Social Media? Hardly Anybody
In recent years, the social media landscape has changed dramatically. Once dominated by user-generated content, platforms now heavily rely on businesses and influencers to drive engagement. Yet, a recent article from Social Media Today reveals a startling trend: regular users…
Social Platforms and Their Disruptive Promotions: A Spotlight on Self-Promotion Techniques
In the fast-paced world of digital marketing, social media platforms are not merely channels for users to connect; they have evolved into powerful advertising entities that promote their own products through innovative and sometimes disruptive strategies. This article will explore…
X Introduces 'NFL Portal' to Boost Sports Engagement
In the dynamic landscape of social media, platforms continuously seek innovative ways to drive user engagement. Recently, X, formerly known as Twitter, launched an initiative termed the ‘NFL Portal’, aimed at enhancing interaction around one of America’s most popular sports—football….
Threads Will Test Making the ‘Following’ Feed the Default
In an era where social media dynamics continuously shift, the latest update from Threads to prioritize the ‘Following’ feed captures the attention of digital marketing experts and e-commerce professionals. This move promises to reshape how brands engage with users, emphasizing…
AI-Generated Profile Pics Coming to Instagram: What This Means for Users and Brands
Instagram, the visually driven social media platform, may soon add a new feature aimed at enhancing user creativity: AI-generated profile pictures. Recent revelations from developer Alessandro Paluzzi indicate that users could see an option to “Create an AI profile picture”…
Bringing brand loyalty back: Adapting to a new age of customer expectations
In today’s retail landscape, where competition for consumers’ attention has reached unprecedented levels, retaining existing customers has become a critical strategy for brand success. Recent studies reveal that loyal customers spend, on average, 67% more than new customers. Nevertheless, many…