#BrandEngagement

Instagram Adds Transition Editing and Saved Sounds to Edits Instagram continues to roll out updates for its video editing app, enhancing the experience for content creators and users alike. The…

X Looks to Expand its Video Push With ‘X Originals’ X, a prominent player in the digital landscape, is doubling down on its video-centric approach with the introduction of ‘X…

The Rise of Gen X Influencers: Capturing Brand Interest in the Social Media Era In the fast-paced world of social media marketing, one demographic is making a significant impact –…

Uber Advertising Strategizes About Attention, Big Bites In Carrots In the fast-paced world of digital marketing, capturing the attention of consumers is a constant challenge. With the rise of ad…

Generative AI Ads Open New Doors for Brand Engagement In the ever-evolving landscape of digital marketing, the emergence of generative AI ads is revolutionizing brand engagement. These AI-powered interactive ads…

As the holiday season approaches, Instagram is making a significant push to enhance user engagement with the introduction of several new features aimed at enriching the storytelling experience. The platform’s…

TikTok, the microvideo platform that has captured global attention, is now at the center of a significant shift in social media regulation in Canada. Recently, the government announced a removal…

In December 2024, TikTok took a significant step by announcing a removal order for its popular challenge feature within Canada. This decision emerged amidst a backdrop of growing concerns regarding…

In recent years, the social media landscape has changed dramatically. Once dominated by user-generated content, platforms now heavily rely on businesses and influencers to drive engagement. Yet, a recent article…

In the fast-paced world of digital marketing, social media platforms are not merely channels for users to connect; they have evolved into powerful advertising entities that promote their own products…