Google Vows Cooperation with Rivals at Antitrust Hearing, Industry Execs Skeptical Google made a bold statement during the recent ad tech antitrust remedies hearing, expressing its willingness to cooperate with…
Google Tests Ad Serving In Third-Party AI Chatbots Google has once again made waves in the digital marketing realm with its recent experiment involving ad serving in third-party AI chatbots.…
Meta Under Scrutiny in France Over Digital Ad Practices Meta, the parent company of social media giant Facebook, is currently under intense scrutiny in France over its digital advertising practices.…
Steve Madden Revamps Global E-Commerce Ecosystem Steve Madden, the renowned footwear and accessories brand, has recently made significant strides in revamping its global e-commerce ecosystem. This strategic move comes as…
Oracle Firms as TikTok’s Likely Partner in US In the whirlwind of negotiations surrounding the future of TikTok in the United States, one company has emerged as a frontrunner for…
LinkedIn Expands AI-Powered Ad Targeting Tools LinkedIn, the professional networking platform, has recently rolled out an enhanced feature called ‘Predictive Audiences,’ aiming to revolutionize ad targeting for businesses. This new…
AdZ Basket Revolutionizes Advertising in Singapore with AI-Driven Ad Platform AdZ Basket, a trailblazer in the advertising industry, has recently introduced its cutting-edge AI-driven advertising platform, AdZ Basket OOH, to…
Ad Agencies Gear Up for Advertising to AI Agents The landscape of digital advertising is on the brink of a major transformation as the focus shifts from targeting individuals to…
Taboola Launches Realize Platform to Boost Ad Performance Taboola, a leading content discovery and native advertising platform, has recently introduced Realize, a cutting-edge tool aimed at revolutionizing ad performance for…
AI Tells Advertisers What Consumers Need And How To Achieve It In the ever-evolving landscape of digital marketing, brands are constantly seeking new ways to connect with consumers on a…