Is Social Media Dominated by Bots? Altman Questions the Reality OpenAI CEO’s recent remarks have reignited a long-standing debate within the digital realm – is social media truly dominated by…
Is Social Media Authenticity at Risk? Reddit’s Response to GPT-5 and the Rise of Bots Spark Concerns The authenticity of social media platforms has long been a topic of debate,…
Instagram is Growing at 10x the Rate of Facebook in Europe Meta’s latest EU usage data highlights some key trends in social platform engagement. One of the most striking revelations…
From ads, to AI, to podcasts: why social media is the centre of every marketing strategy in 2025 Think about what drives our day-to-day marketing lives: social media. Campaigns, conversations,…
SMB Marketing Strategies To Sustain End-of-Summer Sales As the end of summer approaches, small and medium-sized businesses (SMBs) are gearing up to boost their sales before the season transitions. In…
Meta Adds More AI-Powered Ad Options for Your Holiday Planning Meta, formerly known as Facebook, is making strides in revolutionizing the way businesses approach their holiday advertising strategies. With a…
Cracking the Code: How Brands and Grocers Can Cater to Gen Alpha, a Foodie Generation As the torch is passed from one generation to the next, the landscape of consumer…
Maximizing Engagement: 15 Proven Strategies for Instagram Story Success In the realm of digital marketing, Instagram has solidified its position as a powerhouse for brands looking to engage with their…
Maximizing Engagement on Instagram: The Truth About Edits and Reach In a recent revelation, Instagram’s Chief, Adam Mosseri, has debunked a long-standing myth surrounding engagement on the popular social media…
Myntra’s D2C Beauty Segment Flourishes, Surpassing Industry Norms Myntra, a prominent player in the e-commerce realm, has been making waves in the beauty sector with its direct-to-consumer (D2C) segment witnessing…