The Decline of Search Traffic: Reasons Behind the 10% Drop and Strategies for the Future In today’s digital landscape, brands are constantly vying for consumer attention amidst fragmented online spaces.…
LinkedIn Takes First Steps Towards Creator Monetization With ‘BrandLink’ LinkedIn, the professional networking platform, is making waves in the digital marketing world with its latest feature – ‘BrandLink’. This new…
Former AFL Players Launch Talent Platform, Revolutionizing Influencer Marketing Former AFL stars James Begley and Matthew Pavlich have recently ventured into the world of tech entrepreneurship by launching Launchd, a…
AppLovin Makes a Strategic Move by Joining the TikTok Takeover Frenzy AppLovin, a key player in the mobile gaming and advertising industry, has recently made headlines by submitting a preliminary…
The Impact of Gen Z Consumers on Retail Shopping Experience Generation Z, the demographic cohort following Millennials, is significantly impacting the retail shopping experience. Dr. Steven Stovall, Ph.D., an associate…
Gen Alpha Shopping Behavior in E-Commerce: What Retailers Must Know in 2025 In 2025, the landscape of e-commerce is being significantly shaped by the shopping behavior of Gen Alpha, the…
Meta Launches AI-Powered Creator Tools On Instagram Meta, the parent company of Instagram, is revolutionizing the way brands approach influencer marketing with the launch of AI-powered creator tools. In a…
Robin Ward Named Vice President of Sales, Europe at Kolsquare Robin Ward has recently been appointed as the Vice President of Sales for Europe at Kolsquare, a strategic move aimed…
TikTok Negotiations Hit Roadblock as Deadline Looms With the deadline for a deal rapidly approaching, the negotiations between TikTok and the U.S. government have hit a major roadblock. The popular…
Ecommerce Trends: The Top 3 Online Retailers in Health & Beauty When it comes to online retail in the Health & Beauty category, Walgreens Boots Alliance emerges as a frontrunner…