TikTok Expands ‘Out of Phone’ Offering to More High Exposure Surfaces TikTok, the popular video-sharing platform, is making waves once again with its latest innovation. In a move that is…
Social Media Engagement
Shorter Video Ads on Facebook Get More Replays via Looping
Shorter Video Ads on Facebook Get More Replays via Looping In the fast-paced world of social media scrolling, capturing and maintaining the attention of users has become a formidable challenge…
Holiday Drumroll: It's Time To Start Engaging Shoppers
Holiday Drumroll: It’s Time To Start Engaging Shoppers As the holiday season approaches, retailers are gearing up for what promises to be a unique shopping experience. With consumers still in…
How You Can Track Brand Authority For AI Search via @sejournal, @Kevin_Indig
How Brand Authority Impacts AI Search Results and How to Measure It Effectively Brand reputation plays a crucial role in the realm of AI search. As artificial intelligence continues to…
Delta's GM of Partnership Marketing on Strategic Alliances, Micro Moments, and Social Listening to Fuel Customer Loyalty
Strategic Partnerships, Micro Moments, and Social Listening: The Key to Driving Customer Loyalty in the Retail Industry In the ever-changing landscape of retail, companies are constantly seeking innovative ways to…
Direct-to-consumer (DTC) strategies & data-driven growth in the USA
Direct-to-Consumer (DTC) Strategies & Data-Driven Growth in the USA In today’s competitive digital landscape, businesses are constantly seeking innovative ways to reach consumers directly and drive growth. One effective approach…