Trust & Partnerships: The Cornerstones of APAC Travel Marketing Success In the wake of the global pandemic, the travel industry in the Asia-Pacific region is undergoing a significant transformation. With…
Beauty and Personal CareHome and FragranceMarketing Strategies
Bath & Body campaign is all about the power of scent
The Power of Scent: How Bath & Body Works Nailed Their Campaign In the world of marketing, tapping into the senses can be a game-changer. Bath & Body Works, a…
Customer EngagementFood & Grocery RetailMarketing Strategies
Loblaw Goes Offline to Drive Sales, Customer Loyalty
Loblaw Reinvents Customer Engagement: How Going Offline is Driving Sales and Loyalty In a world dominated by digital marketing strategies, one Canadian grocer is taking a step back to basics…
Healthcare IndustryLuxury Goods IndustryMarketing Strategies
AI-focused marketing risks eroding trust, says new research
AI-Focused Marketing Risks Eroding Trust: New Research Reveals Consumer Preferences In the realm of marketing, the integration of artificial intelligence (AI) has been hailed as a game-changer. From personalized recommendations…
Consumer BehaviorDynamic PricingMarketing StrategiesPersonalization StrategiesRetail Trends
Price matters most to older consumers, not as much to younger shoppers
The Impact of Pricing on Consumer Behavior Across Generations Understanding consumer behavior is essential for any business looking to thrive in today’s competitive market. One key aspect that significantly influences…
Artificial Intelligence (AI)Consulting ServicesCustomer EngagementCustomer ServiceDigital TransformationMarketing StrategiesPredictive AnalyticsTechnology Services
Capgemini & Google Cloud unite for AI customer solutions
Capgemini & Google Cloud Unite for AI Customer Solutions Capgemini, a global leader in consulting, technology services, and digital transformation, has recently joined forces with Google Cloud to revolutionize the…
AI TechnologyBusiness InnovationData AnalyticsDigital AdvertisingMarketing Strategies
We Are Witnessing The Next Phase Of Digital Advertising
The Evolution of Digital Advertising: A Glimpse into the Future The landscape of digital advertising is on the brink of a monumental shift, one that is poised to redefine the…
Autonomous Retail TechnologyCustomer EngagementMarketing Strategies
AI revolutionises loyalty programs with personalisation
AI Revolutionizes Loyalty Programs with Personalization AI technology is reshaping loyalty programs, as highlighted at the Asia Pacific Loyalty Awards, where firms showcased innovative AI-driven personalization. In today’s competitive market,…
B2B E-commerce SolutionsBrick-and-Mortar RetailDiscount RetailMarketing Strategies
Dollar Tree to Capitalize on Q4 Sales Momentum
Dollar Tree to Capitalize on Q4 Sales Momentum Dollar Tree, the well-known discount retail chain, is gearing up to make the most of its fourth-quarter sales momentum. With the recent…
Marketing StrategiesRetail Technology
On The Mark Martech: Enterprise Retailers Spell Out Specific Needs
On The Mark Martech: Enterprise Retailers Spell Out Specific Needs In the ever-competitive landscape of retail, staying ahead of the curve requires more than just stocking the latest trends. It…
Newer Posts