Marketing Strategies

LinkedIn Expands AI-Powered Ad Targeting Tools LinkedIn, the professional networking platform, has recently rolled out an enhanced feature called ‘Predictive Audiences,’ aiming to revolutionize ad targeting for businesses. This new…

The Power of Positivity: Why Consumers Crave Uplifting Content from Brands In today’s fast-paced and often tumultuous world, consumers are seeking more than just products and services from the brands…

Paula Ximena Mejia, Wix Studio: 3 Actionable Strategies to Free Up Marketing Bottlenecks Marketing teams are under constant pressure to go to market faster, yet many face recurring bottlenecks that…

The 3rd Retail Revolution: AI Edition As we approach 2025, the retail industry is on the brink of its third revolution, and this time, it’s all about Artificial Intelligence (AI).…

Meta Says Community Notes Will Not Be Displayed on Paid Ads Meta, formerly known as Facebook, is making a significant decision regarding the display of community notes on its platform.…

Brookshire Brothers Grocery Taps Birdzi to Get Personal with Shoppers Brookshire Brothers, a well-known grocery chain, has recently made a strategic move to enhance its customer experience by partnering with…

Global Holiday Sales Smash Records, Surpassing $1.2 Trillion The global retail industry has witnessed a monumental milestone as holiday sales have surged to an unprecedented $1.2 trillion, setting a new…